Mar 4, 2012

How to create a powerful off page SEO campaign

Create online reputation with Off-page SEO strategies
With new inventions and innovations, the SEO arena is blooming every day. What you learnt yesterday might become out of date by today or what you learn today, will become outdated tomorrow. Hence it has become very imperative to update your knowledge regularly to lead the SEO race. Off Page SEO concerns the text as well as the inbound linking of your website pages with the websites pages of others. For complete control, this is most complex and next to impossible factor. How your site ranks, is greatly influenced by the most important factor of Off Page Search Engine Optimization. The growth of World Wide Web has been at enormous rate since last few years. A similar topic has number of web pages, like a topic earthquake, has millions of websites. Because of the similar content on this immense large database, search engines have started accentuating on the Off Page factors to determine the relevancy of search results.
After the completion of On Page SEO, you can adopt the below mentioned Off Page SEO Strategies.
Strategies of Off Page SEO:
1. The first and foremost strategy is Online Reputation Management. Create a community at social networking sites.
2. Promote your website or company online through blogging and social bookmarking.
3. Start discussion and share topics with your friends by creating a forum or online discussion board of your own.
4. Make sure you submit your website to the most popular search engine like Google, MSN, AltaVista, etc. They list your website for free.
5. Make submission of your website to the topmost quality directory like ZoomInfo, Pegasus, DMOZ etc.
6. For reference place the link of the website from where you have copied or published the content for your website. This is another way for augmenting the link popularity. Use the strategy of cross-linking.
7. Publish photos, videos and business reviews to your website.
8. Make your website local, instead of facing intense competition by going global. Write your own quality articles and submit to various article directories.
9. Adopt the PR submission in well known PR websites, if you are a service or business provider. This will help you in publishing your website in Google News.
10. To advertise your products for free, try the classified submission or any craigslist.
11. Another good strategy for promoting is e-commerce. Promote your products on social shopping network and brand them for free.
12. Another way to augment the link popularity is answer and ask relevant questions and then place a link to your website if required.
13. Share your business documents, slides and information brochures in Google Docs.
14. In case you offer services related to the website design, then you should submit the website to W3C and CSS so that they help in drawing traffic towards the website.
15. Other strategies which can be adopted include Widget & Gadget development and PPS Ad Campaign.
Off Page SEO is one of the important factors which are put together with On Page SEO to determine the Search Engine rank and placement of your website. To create the Off Page relevancy, you should study the inbound link structure and build an effectual management system of inbound linking. It is not easy to achieve high rank, so you should seek the help of SEO consultants, who will evaluate your website and provide you with specialized internet marketing services.
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The author is an active search engine optimization professional. In the present article he talks about off page SEO in detail. He is currently associated with Neontron - a leading SEO Company in London that offers quality SEO services ensuring improved rankings of your websites.
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