SEO is the acronym for search engine optimization. Al that SEO is about is, it helps you rank high within the various search engines.
Various researches have shown that 75% of visitors to a website get
there through search engines. If you are able t rank high on these
search engines for a keyword, you can be receiving thousands of visitors
to your website free of charge. With this massive traffic, you then
decide to do whatever you want with your traffic. Without traffic, you
website will lie there unnoticed and you might lose sales and also run
at a loss running the website.
As a beginner or novice in the search engine process, there are some things you need to do to help your new website rank
high and compete with the older website for traffic. When SEO is done
correctly, you wouldn't have to spend money on advertisement and
marketing. You can spend your money on email marketing and building and
designing highly converting websites.
The steps you are about to learn as a beginner are crucial and you must do them as follows,
1. Research
Before
you venture into building a website for whatever purpose, do enough
research do know other people who be interested I it. If after building a
nice website and there is no one interested in it, then it will be a
waste of time and money. Do your research and come out with a highly
profitable niche that you can monetize. The easiest way to get an idea
to build a website on is to ask yourself what you are mostly interested
in. Is it painting, football, beads making, music, science, gadget etc?
Find you interest and research to know whether other people also like
it.
2. Keyword
In the first step, you have been able
to find a topic or a main focus for your website. This is the time to
research how competitive your keyword is. Go to Google and search for
the external keyword tool. This tool will help you come out with low
competitive keywords that you can easily rank for. It will also help you
know the monthly and yearly searches of that keyword on their search
engine. You will also be able to geographically target a specific
keyword. The secret is, look for a very low competitive keyword of your
choice that also receives at least 10,000 monthly searches on Google.
3. Domain Name
The
next step is to purchase your domain name. It is always advisable to
buy your domain names from your webhost, for example Hostgator or
Bluehost. Always ensure your domain name contains your keyword. Whenever
an internet user sees your domain name, he should get a brief
description of your website. This will help the person know he is
visiting the right website because he knows what he will find there. The
search engines also see this as an important feature for your website.
4. Search Engine Friendly website
Your
website should be search engine friendly. You should allow search
engines to crawl your website. You can place robot txt to prevent them
from crawling areas you do not want to expose to the search engine. Make
sure your HTML and web structure is correct. One of the best tools you
can use to build search engine friendly websites is Wordpress. Ensure
your website contains the title, description and meta tags.
5. Backlinks
The
last step you should do is backlinking. Backlinking having your website
links or url on other websites. The search engines see this as other
website voting in favor of your website. The more quality backlinks you
have, the higher you would rank. Please note 90% of your backlinks
should be anchor text of your desired keywords you want to rank for. You
can gain backlinks by web directory submission,
article writing and submission to article directories, social media
networking like Facebook and twitter, social bookmarking (e.g.
StumbleUpon, dig and Google bookmarks) and forum posting and commenting.
With
these steps taken into consideration, you are on your way of ranking
very high in the search engines for your keywords and receive massive
traffic to your website. These processes are very effective but time
consuming. You can decide to outsource this whole process for a little
fee. The best SEO Company you can outsource your SEO campaigns with is SubmitEdge. In summary, they will do all the above processes for you. You can read more on them at Submitedge reviews.
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