Apr 23, 2012

SEO For The Beginner



SEO is the acronym for search engine optimization. Al that SEO is about is, it helps you rank high within the various search engines. Various researches have shown that 75% of visitors to a website get there through search engines. If you are able t rank high on these search engines for a keyword, you can be receiving thousands of visitors to your website free of charge. With this massive traffic, you then decide to do whatever you want with your traffic. Without traffic, you website will lie there unnoticed and you might lose sales and also run at a loss running the website.
As a beginner or novice in the search engine process, there are some things you need to do to help your new website rank high and compete with the older website for traffic. When SEO is done correctly, you wouldn't have to spend money on advertisement and marketing. You can spend your money on email marketing and building and designing highly converting websites.

The steps you are about to learn as a beginner are crucial and you must do them as follows,

1. Research

Before you venture into building a website for whatever purpose, do enough research do know other people who be interested I it. If after building a nice website and there is no one interested in it, then it will be a waste of time and money. Do your research and come out with a highly profitable niche that you can monetize. The easiest way to get an idea to build a website on is to ask yourself what you are mostly interested in. Is it painting, football, beads making, music, science, gadget etc? Find you interest and research to know whether other people also like it.

2. Keyword

In the first step, you have been able to find a topic or a main focus for your website. This is the time to research how competitive your keyword is. Go to Google and search for the external keyword tool. This tool will help you come out with low competitive keywords that you can easily rank for. It will also help you know the monthly and yearly searches of that keyword on their search engine. You will also be able to geographically target a specific keyword. The secret is, look for a very low competitive keyword of your choice that also receives at least 10,000 monthly searches on Google.

3. Domain Name

The next step is to purchase your domain name. It is always advisable to buy your domain names from your webhost, for example Hostgator or Bluehost. Always ensure your domain name contains your keyword. Whenever an internet user sees your domain name, he should get a brief description of your website. This will help the person know he is visiting the right website because he knows what he will find there. The search engines also see this as an important feature for your website.

4. Search Engine Friendly website

Your website should be search engine friendly. You should allow search engines to crawl your website. You can place robot txt to prevent them from crawling areas you do not want to expose to the search engine. Make sure your HTML and web structure is correct. One of the best tools you can use to build search engine friendly websites is Wordpress. Ensure your website contains the title, description and meta tags.

5. Backlinks

The last step you should do is backlinking. Backlinking having your website links or url on other websites. The search engines see this as other website voting in favor of your website. The more quality backlinks you have, the higher you would rank. Please note 90% of your backlinks should be anchor text of your desired keywords you want to rank for. You can gain backlinks by web directory submission, article writing and submission to article directories, social media networking like Facebook and twitter, social bookmarking (e.g. StumbleUpon, dig and Google bookmarks) and forum posting and commenting.

With these steps taken into consideration, you are on your way of ranking very high in the search engines for your keywords and receive massive traffic to your website. These processes are very effective but time consuming. You can decide to outsource this whole process for a little fee. The best SEO Company you can outsource your SEO campaigns with is SubmitEdge. In summary, they will do all the above processes for you. You can read more on them at Submitedge reviews.
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